Own
Your Drive.

Take control of your vehicle's performance. Track every service. Crush every maintenance goal. Your car's fitness tracker.

February 2026

Brand Story

The Copilot
That Keeps Score

For people who want to stay on top of their car—without becoming a car person.

The Problem

Most people aren't car enthusiasts. They don't know when maintenance is due, what that dashboard light means, or why their car makes that weird noise. Things slip. Cars break down. Repairs cost more than they should.

The Insight

Maintenance isn't the problem—forgetting is. People already track their runs, their sleep, their spending. They just need the same clarity for their car.

"Kopilot turns car maintenance from a forgotten chore into visible progress you can track and own."

The Name

Kopilot comes from rally racing, where the co-pilot navigates hazards and keeps the driver informed. The "K" makes it distinctive, modern, and globally recognizable. It's your car's co-pilot—always watching, always reminding, always ready.

Brand Values

Proactive

We tell you before things break. Reminders that actually matter, at the right time.

Clear

No jargon. No mystery codes. Just plain language and obvious next steps.

Motivating

Every oil change is progress. Every service is a streak. Make maintenance feel like winning.

Complete

Your car's full history in one place. Good for you now, great for resale later.

App Icon

The Mark,
At Any Size

The K mark with accent bar. Bold at 1024px, recognizable at 29px.

Default
Inverted
Gradient
Light Mode

Color Palette

High Contrast.
Maximum Clarity.

A minimal palette that's bold on screen and in print. Every color earns its place.

Primary

Blaze
#FF5F1FRGB 255, 95, 31
Primary accent, CTAs, progress
Blaze Dark
#E04A0FRGB 224, 74, 15
Hover states, pressed buttons
Blaze Light
#FF8A50RGB 255, 138, 80
Highlights, gradients

Neutrals

Asphalt
#1A1A1ARGB 26, 26, 26
Primary background, text on light
Concrete
#3D3D3DRGB 61, 61, 61
Secondary text, icons
Gravel
#6B6B6BRGB 107, 107, 107
Muted text, placeholders
Offwhite
#F7F7F7RGB 247, 247, 247
Card backgrounds, sections
Clean
#FFFFFFRGB 255, 255, 255
Primary light background

Semantic

Go
#00C853RGB 0, 200, 83
Success, healthy, on track
Caution
#FFB300RGB 255, 179, 0
Warnings, approaching due
Stop
#FF3B30RGB 255, 59, 48
Critical, overdue, errors

Typography

One Family.
All Muscle.

Outfit is geometric, versatile, and looks great at any weight. From hairline labels to black headlines. Get Outfit on Google Fonts →

OUTFIT

The only typeface you need. Variable weight 100–900.

Aa
Light
300
Aa
Medium
500
Aa
Bold
700
Aa
Black
900

Type Scale

Display 1 / 64px Own Your Drive
Display 2 / 48px Vehicle Status
Heading 1 / 32px Maintenance Due
Heading 2 / 24px Oil Change
Heading 3 / 18px Service History
Body / 16px Your tires are showing uneven wear patterns, which often indicates an alignment issue worth checking.
Body Small / 14px Last serviced January 15, 2025 at Auto Center Rio
Label / 11px Upcoming Maintenance

Brand Voice

Coach,
Not Critic.

Direct, motivating, and clear. We help you stay on track without making you feel bad.

Direct

Say what needs to happen. No hedging, no filler. "Oil change due in 800km" beats "You might want to consider scheduling an oil change soon."

Motivating

Frame maintenance as progress, not punishment. Celebrate streaks. Acknowledge effort. Make doing the right thing feel good.

Clear

No jargon. No codes without explanations. If we mention "P0420," we tell you what it means in plain language right after.

Kopilot Says

"Oil change in 800 km. You're on a 3-month streak—keep it going!"

Kopilot Doesn't Say

"WARNING: Your vehicle may be approaching the recommended oil change interval. Please consult your owner's manual."

Kopilot Says

"Front left tire is low: 24 PSI. Target is 32. Here's how to fix it."

Kopilot Doesn't Say

"Tire pressure monitoring system has detected a deviation from optimal parameters."

Application

The Brand
In Action

High contrast, bold type, and clear visual hierarchy. Every screen feels decisive.

Your Garage

HONDA CIVIC 2019

92%
OIL CHANGE
Soon
800 km remaining
TIRE PRESSURE
Low
Front left: 24 PSI (target: 32)
BRAKE PADS REPLACED
Jan 10 · 3-month streak!
BATTERY CHECK
Dec 28 · Passed

Core Features

Smart Reminders

Timely nudges based on mileage, time, and your driving patterns. Not arbitrary intervals.

📊

Health Score

One number that tells you how your car is doing. Green means go. Simple.

📖

Service History

Every oil change, every repair, every check. Valuable now, priceless at resale.

🔊

Problem Diagnosis

Describe symptoms. Upload photos. Record sounds. Get possible causes before the mechanic.

🏆

Streaks & Progress

Track your maintenance consistency. Build streaks. Own your drive.